My Blogging and Business Goals for 2016

Hiya Gals!

2015 is wrapping up quite quickly and before you know it we will be into the new year. 2015 has been a  year of learning for me in reference to my blog and makeup business. 

During this past year I have made a few improvements to my blog by way of new design, style, and my biggest mission was to provide a higher quality of content. In 2016, I would like to continue on that curve to elevate my both my blog and business.

My Blog + Business Goals 2016  

Blog Goals

Continue to Improve my Content: Since giving my blog a brand new layout  style and overhaul back in September, I made a conscious decision to provide you all with better content. My first blog was inconsistent and because I was new to the beauty blogging arena, my content and images where not up to par in my opinion. Most of my posts were either not well thought out or they were just fillers so that I had something/anything to post. When I now look back to re-read some of them I'm like..."Geeze Keisha, what were you thinking?" So in 2016, I am planning more creative  posts and tutorials on makeup and skin care in addition to sharing more of my DIY beauty projects....I love creating my own concoctions.

Continue to Improve on Photography: In my mission to improve my blog content, I also saw the need to produce better images as it's really no good having fab content if your photos that accompany them are not just as crisp and beautiful. For 2016, I plan to continue to learn more about photography and editing.

Post More Frequently (3 times a week): Posting regularly has always been a struggle for me as my life is pretty hectic with working full-time at the Bank, running Chrysalis, doing makeup for photo shoots, weddings etc. in addition to taking care of my family. Making the decision to even post twice a week was a little scary for me as I didn't want to fall into the same trap of "just posting" as I did with my first blog. I am hoping, to be able to up my posting schedule  to 3 times a week without compromising the quality of my posts.

Youtube Refresh: Can you say crickets?? Lol! because that is exactly what my Youtube channel sounds like at the moment due to my neglect and lack of filming. In 2016, I would like to be able to upload a new video at least once a week.

Listen to What Readers Want: Shame on me! I have been slacking in this area all year! I have had requests for specific makeup tutorials, posts on my skin care routine and my foundation routine and I have yet to fulfill any of these requests. I do apologize, I really value  all of your feed back and I intend to improve in this area.

Business Goals 

Newsletters: Creating newsletters has also been something that I have struggled with since starting Chrysalis Cosmetics. I would either send them religiously for two months in a row then fall by the wayside for the next few months, and then I would start again then eventually stop. In the new year, my plan is to plan and create newsletters in advance and schedule them to auto send.  

Focus on Prism: When I  started Chrysalis Cosmetics a few years ago, I was the retailer of various popular makeup and beauty brands. My main focus for 2016 will be on promoting my brand PRISM, and to add customer focused products to the collection. 
I have finally sorted out the international shipping aspect of things and I am looking forward to sharing PRISM internationally early next year.

Stop Shooting Down My Own Ideas: Most times, I am my own worst enemy. When I get an idea in my head for my business, rather than focus on the positives, I have always looked at just the negatives. This stops my creative ideas and strategies right in their tracks which hinders my overall  progress. I have now joined a few creative groups where I can bounce my business ideas off of other professionals in the same field to gain useful feedback on both the positives and negatives.

Makeup Classes: Teaching makeup application has been something that I have always wanted to do, but because of the above (shooting down my own ideas) this dream has developed into nothing more than a thought. So I am currently pushing past those negative thoughts and working on the details to hopefully have this dream of mine up and running in 2016.

I so excited to see what I can accomplish in the New Year! 

Thank you all for your continued support and consistent visits, I truly appreciate you all.

What are some of your blog, business or personal goals for 2016.



Keisha xo